Organization of the artist

I was doing some research on the Guggenheim in Bilbao, a world-renowned architectural triumph that also kickstarted the redevelopment and resurgence of that once down-on-its-luck port town.

The Wikipedia page informed me that the project finished on time and on budget.

My first reaction was: “that can’t be!” That’s almost unheard of with massive complex projects like this (as far as I know; I’m not an expert). That surprising detail led me to learn a little about the methodology that allowed that to happen: “Organization of the Artist”.

This framework was created and used by Gehry to enshrine the designer at the center of the process. Thus ensuring the result is true to their vision, and also seems (at least in this case) to mean that things proceed on time and on budget.

Often large-scale projects end up awkward and compromised. A lot of parties are invested, and thus people want to intervene and control. Voices get loud, hands get involved – but only to ‘help’, and projects start spiraling.

A lack of trust, or a moment of nervousness starts to snowball.

Scripts end up in development hell, clients demand more input on advertising concepts, and building projects get resubmitted. Projects balloon in cost and scope, even as the very elements which got them approved in the first place are pared away.

Not with “Organization of the artist”. This is something I’ll immediately be adopting in my creative and freelance life. Working on new scripts and shows and books and things I’ll let people know that, inspired by Frank Gehry, our working method is “Organization of the artist”. We follow the vision.

It sounds a lot better than”I’m just gonna do what I want”. And the best thing is, if the Guggenheim Bilbao is any indicator: it gets results.

Often large-scale projects end up awkward and compromised. A lack of trust or moment of nervousness starts to snowball.  Not with “Organization of the artist”. Frank Gehry’s project management mehtodology.

2018-05-04T12:56:57+00:00 May 4 2018|